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Industrial Package Design

What is industrial package design?

All of your marketing material is ready and the sales team cannot wait to start courting retail buyers. At this point, I hope you have not neglected your product packaging. The product packaging can make or break a product. Consumers may not even try your product (it could be the best of it's kind in the world) simply because the packaging is not pretty or does not convey the proper message.

I like to take a look at what I like to call requirements when designing product packaging for a product. For me, the requirements are: attractiveness, message, product visibility, and soul.

Attractiveness is a very simple concept, but difficult to implement. Depending on the product, the packaging has to match the color scheme, shape, and size to name a few. You also need to take into consideration where on the retail shelf it would belong. Will it be placed on an actual shelf or will it be hung? Attractiveness is relative, but packaging can be designed to reflect the common taste and aesthetic sensibilities of the majority.

Message has to do with your overall branding effort. Everything from logo placement, to the type, to even the font that is used for the type is important. The product packaging must convey the cohesiveness that matches your other marketing assets such as catalogs, website, letterhead, etc... If the product needs to be explained to the consumer, it must be done effectively as you are competing with other products on the shelf for consumer "eye" time. The product must be explained easily and quickly.

Product Visibility refers to the ability to actually see the product itself. If it is possible and it fits with the product, I like to allow consumers to see the actually product instead of just a picture of the product on the packaging. By allowing the consumer to see the actual product, the consumer can envision themselves using the product increasing the likelihood of a purchase.

Role of industrial package design

A quick visit to the super market and you'll see stacks and stacks of fancy products with even fancier packaging. Products and packaging of unique shapes and sizes using solid colors, interesting graphic design and bold typography throng the retail space. No wonder, often the consumer ends up spending more on a product simply on the basis of how attractive it looks.

Packaging and product design is a growing industry and there is a huge demand for the same. There are big companies and small dedicated to the cause and if that's not enough, there are a lot of individual players thriving on this one. Be it design school graduates or regular people with a creative bent, this industry has a place for everyone. It's not just the big cities but even smaller sectors that are actively in the game.

While product and packaging design was always big internationally, it has caught up in India in a big way. There are innumerable examples of it. Be it in the everyday hyper marts or in the niche design stores mushrooming all over the country. In fact, it's not just contemporary graphic design but even kitsch Indian design that is in huge demand today. It only helps that design is in the very pulse of India, since we're a nation rich in arts, crafts and culture. No design firm is complete without doing a series or a collection that represents hard core Indian style, look and feel. Be it animals like cow, flowers like lotus or even motifs of gods and goddesses, each of them is used for the purpose of design.

Benefits of industrial package design

Product design begins with identifying the characteristics and expectations of the target market based on the product. The key benefits customers look for in a product must be identified. Multifunction products can give product benefits expected by many types of customers. On the other hand, a customer may suspect that the product promises too much, and that it will not live up to its promises.

A multipurpose product may also appear too complex and sophisticated to the average buyer. A product has to complement human effort rather than overwhelm. Building user friendliness into products has become a very important factor in product design, and a whole discipline of study called ergonomics has evolved.

Aspects like quality, styling, performance and materials affect a product image. It is better to give desired quality at acceptable prices than to give the highest possible quality at unreachable prices. Product performance output and costs of product use is another important feature that should be part of product design. The materials used for making a product have to be selected so as to be safe, free from health hazards, economical and appealing.

Product obsolescence refers to the life of a product or the duration it can be used. This is another very important aspect in the product design and development. Functional obsolescence occurs when a new technological finding makes an existing product out of date. The manufacturer controls planned obsolescence. Postponed obsolescence is when a marketer decides to withhold product improvements until present inventories are sold out or demand falls sharply.

Industrial package design services

Several companies specialize in providing packaging services that are sourced by manufacturers to deliver well packaged products to their consumers. The existence and usage of highly sophisticated packaging equipment for different kinds of products has made good quality packaging a must for all products that reach retail shelves.

Large scale manufacturers find it more cost effective to include a sophisticated packaging machine in the assembly line and turn out a packaged product ready to be shipped. However, for smaller manufacturers, investing in a packaging machine is not a viable option. So they opt for packaging services offered by specialists to give their products their final packaged look.

Packaging services providers specialize in areas like contract packaging, package design, package testing, assembly, logistics and specialty packaging. Contract packaging services include providing access to specialize labor, equipment, location and related technology.