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Website Maintenance Services

Basics of web maintenance services

Website maintenance plays a vital role in keeping the website look fresh and up to date. It is imperative to keep the business web design updated with current and relevant information such as company's news and information, new products announcements, corporate information, job opportunities etc.

Freelancing web designer can facilitate the client with cost effective and convenient website maintenance plans aimed to meet the business requirements. While hiring an agency for web design and maintenance the company should ensure that the agency should be able to keep the website up to date, maintain and manage the website well, re-structure the website content as required and should also be able to tailor the website programming according the business needs. Hiring a freelancing web designer can substantially diminish the expenditure by eliminating the need to appoint full time web content programmers.

Website can be unintentionally damaged by ineffectual upgrading, files uncovered or deleted or links can be broken or lost. The regular maintenance can help shield the savings by keeping a watch over the site on ongoing basis. Keeping the website up to date is crucial to an online business; however one needs to ensure that the information should be correct and accurate. Website maintenance job includes content updates, replacing old pictures and graphics manipulation, newsletter and email maintenance, website modification, pdf creation or uploading and much more.

Website maintenance helps in improving the web traffic by increasing regular visit by users for fresh information, it helps improve the look of the website ensuring new ideas and technology which moves on with update, one can instantly add new product or add extra information to the existing web pages by regular maintenance.

Reason to hire web maintenance services

Corporate have taken their battles to the online turf. An organization lacks the 'X' factor if it is minus an online identity in the form of a website. A website largely helps an organization achieve many benefits including but not limited to launching marketing platforms, supporting online e-commerce applications, brand building, business generation, product revamps, etc. However, it is very important to understand that a mere online existence would be like expecting a toddler to win the Olympics race. Sustained online efforts are truly like the Olympics where competition is strong and if you drop your guard you won't fetch the medal (achieve your business objectives).

A website is only a beginning and a good one no doubt. To upkeep it with changing times and keeping the interest of online visitors intact is the ultimate challenge facing many website owners today. There emerges a need to add fresh content, fix bugs and enhance current applications on your website as frequently as required. There is an obvious need to engage professionals who could handle the web maintenance services with that extra panache. That need surely comes at a price.

A proper web maintenance service provides:

Updating Content

If a website is your Kingdom then without a doubt 'Content' is King. It is very important to have up-to-date content on your website and website editing could therefore involve updating contact information, announcing new products/services, special offers, changes in pricing, etc.

Website Performance

Improving site performance in order to give to a user an exciting online experience is the key to survival on the online space. Therefore, it becomes important to equip your website with latest features and technologies.

Website Security

Security holes must be detected and addressed with lightening speed.

Website Overhaul

Website analysis tools can come in quite handy in revamping content and navigation pattern on a website.


Updating product details on an e-commerce based website are an on-going aspect which needs careful handling.

Newsletters & Emails

Newsletter and email campaigns require regular updating and maintenance.

How web maintenance services can serve a business?

Even major search engines focus on sites that are regularly changed and maintained appropriately. Certain guidelines and steps can help you in taking decisions regarding website maintenance.

  • Some web designers charge on an hourly basis, while some on a monthly basis. At times they design website maintenance plan in such a manner where you can make relevant changes in your site on your own.
  • Decisions regarding the usage of Macromedia's publishing program, 'Contribute', are important. This program has many advantages for its users, regardless of whether the website is created by a Macromedia product. It can connect you easily with the live website, yet make a draft for a webpage where changes are to be made, edit it, and update the work. After these procedures, you can make it online onto the live website. 'Contribute' operates as a day-to-day desktop program. It is easy to use and gets your website updated instantly in a hassle free way. This program is helpful if you want to make changes in the website by yourself.
  • Experts always advice to work with professional web experts who can maintain a specialized look for your website until you learn the exact maintenance techniques.

With the present economic environment re-defining concepts such as 'cost-reduction' establishments are seeking ways to achieve cost reduction but keeping their marketing and communications strategies alive and kicking. A successful online marketing campaign executed by a company providing web maintenance services achieves just that and is the need of the hour.

The solutions offered by an experienced company offering web maintenance services comes in as a handy launch pad to kick start these relatively inexpensive online marketing campaigns. Saving a few bucks and handing over site updating responsibilities to an inexperienced hand can do more damage than good. Security can be compromised and site thrown open to potential hackers/spammers, broken-links, effects on search engine ranking due to de-stabilized pages. So, contact a web development services company to take care of your requirements.

Usage of macromedia programs should be organized as it has many advantages for the users in creating and updating the content and other things in hassle free way. Dreamweaver is well used by the experts while FrontPage is generally used by the general public as it is easy and user friendly.